Bay Area Asian Deaf Association

Logo Design 

Bay Area Asian Deaf Association (BAADA) is a non-profit organization dedicated to preserving and raising awareness of Asian cultures within deaf community in northern California. They asked me to redesign their logo to incorporate Asian symbolism.

Their previous logo was all letters, a trolley, and Golden Gate Bridge. There were three requests for this logo: it should fit in a square format, something to represent the Bay Area, and something to represent the diverse cultures of Asia. After going back and forth with various options, we went with minimal feel. Everything except for the text was done with a brush pen then vectorized and manipulated digitally. We chose for abstract look of a red circle, which can be an outline of a dot, a sun or a moon (both played a big role in several cultures), the red circle from Japan’s flag, the bindi, and so many more. On a closer look, the thick part of the stroke looked like a dragon head.